5 Ways Videos Will Attract New Customers

Luke Robinette

Having a professionally made video is one of the best ways to attract new customers to your brand; it’s also one of the most effective methods of spreading awareness about your products and services and can ultimately help you generate more revenue. After all, there’s a good reason for why you see so many video ads online: it’s because they work. You too can harness the power of video and so in this article; we’ll go over five ways that videos can attract new customers to your business.

Video Ad Campaigns

Video advertising is one of the most popular and effective means by which to spread awareness about your brand online. These days, people have short attention spans, and video does a much better job of capturing people’s attention than simple photo-based banner ads or boring text ads. By having professional, high-quality videos, you can garner interest in your products and services, which will result in more traffic, and increased revenue.

YouTube Videos

YouTube is the most popular online video sharing platform in the world and has more than 2 billion active users. That’s about 28% of the world’s population, which is an absolutely massive audience, and it’s one you can tap into. By producing well thought out videos that help people in one way or another and tagging those videos with the correct keywords, you can reach literally billions of people, and providing your products and services offer real value to people; you can expect a significant boost in traffic that is likely to result in many new customers. 

How-To Videos

How-to videos are quickly replacing the old-fashioned FAQs that you can still find on most websites. By producing a professional how-to video, you can explain how customers can benefit from your products and services, demonstrate how easy it is for customers to use your products, and give people a reason to sign-up with you or make a purchase from your company. 

The trick with this sort of video is to highlight how customers can use your products and how your products can help people solve a real problem in their lives. This is the fundamental aim of any form of marketing. If you can show how your product or service solves a problem for people, then you can dramatically grow your audience in a short amount of time.  

Video Testimonials

Nowadays, social proof is the name of the game when you want people to trust your brand. If people have never heard of your company before, then they will likely be hesitant about shelling out their hard-earned cash. However, most people are followers, meaning that if other people are shopping with you, then the average consumer will want to become a customer as well. There are a few ways to demonstrate social proof to consumers. Social media is one way to establish social proof, and video testimonials are another. 

 

The idea with video testimonials is that you want to showcase your other customers. Let people see all of the positive things that your current customers are saying about you. By doing this, you can attract a ton of new customers who may have otherwise been on the fence about your products and services. Remember, nobody wants to be the first to take a risk with a new company, so put people’s minds at ease and let them see that a ton of people already love your company. 

Video Emails

Last but not least, video marketing is incredibly effective, and there are a few reasons for why that is. First, the truth is that the majority of customers don’t purchase on their first visit to a website. So, even if you have a great video ad, an excellent product that can solve a problem for them, plenty of high-quality social proof, and you’re offering good value for money, customers will still be hesitant to make a purchase. This is why you need to follow up with them, and email is the very best way to do that. 

That said, text-based emails are becoming a thing of the past, and although they can still be effective, video emails are quickly becoming the new norm. By sending out an email that features a professional video, you’ll be helping your potential customers right away but saving them the time of having to read through a long sales-centric text block. 

 

People are much more likely to watch a video you send them than they are to read through a sales email, so keep that in mind when you’re crafting your email marketing strategy as it’s a game-changer that can attract a ton of new customers and dramatically increase your conversion rates. 

Summary

Videos are a powerful tool when it comes to attracting new customers, fostering growth, promoting brand awareness, establishing social proof, and increasing your revenue. There are a number of ways in which videos can directly increase your audience. 

By running video ad campaigns, you can generate interest and boost your traffic. By creating YouTube videos, you can tap into the world’s largest audience. By creating how-to videos, you can explain how to use your products or services and demonstrate how your company can solve problems for people. By filming video testimonials, you can establish social proof, which is essential if you want to attract new customers, and by sending out video emails, you can increase your conversions and boost your revenue. 

All of these methods can work wonders on their own, but the best video marketing strategy is to use each of these different techniques simultaneously as this will reach the greatest number of people and generate the greatest number of impressions, which is ultimately what leads to success. Remember, the first step is always to have a professional video produced by a reputable video production company. Once you have your video, try each of the methods discussed above, and with any luck, you’ll notice a huge spike in your sales fairly quickly. 

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