Explainer videos have become a powerful tool for businesses to communicate their message concisely and engagingly. They are perfect for introducing new products or services, explaining complex concepts, and driving traffic to your website. However, creating a compelling explainer video can be challenging. In this post, we’ll explore the five essential elements of a great explainer video, from scriptwriting to production, to help you get the most out of your video production efforts.
1. A compelling Script
The first essential element of a great explainer video is a compelling script. A well-written script is the backbone of your video, providing the direction for the rest of the production process. Your script should be clear, concise, and engaging, keeping your audience interested from start to finish. It should also focus on the benefits of your product or service and how it solves a problem for your target audience.
When writing your script, keep in mind that an explainer video is not a sales pitch. Instead, it should aim to educate and inform your audience. Avoid using technical jargon or industry-specific terms that may confuse your viewers. Use simple language and explain complex concepts in a way that anyone can understand.
2. Engaging Visuals
The second essential element of a great explainer video is engaging visuals. A video with static images and little movement will fail to capture your audience’s attention. To create an engaging explainer video, you need to use a combination of high-quality images, animations, and text that work together to tell your story.
Consider using a video production company or videographer to help you create high-quality visuals for your video. They have the expertise and equipment to produce professional-grade visuals that will capture your audience’s attention.
3. Clear and Professional Voiceover
A clear and professional voiceover is the third essential element of a great explainer video. A voiceover can make or break your video, as it’s the primary way you’ll communicate your message to your audience. A poorly recorded or delivered voiceover can be distracting and take away from the message you’re trying to convey.
When selecting a voiceover artist, ensure they have a clear and confident delivery. They should also be able to convey emotion and excitement while maintaining a professional tone. If you need more confidence in your ability to record a voiceover yourself, consider hiring a professional voiceover artist.
4. On-Brand Messaging
The fourth essential element of a great explainer video is on-brand messaging. Your explainer video should align with your brand’s messaging and visual identity and reflect your brand’s personality, values, and mission.
Use your brand’s color scheme and typography when creating your explainer video, and use language that is consistent with your brand’s tone and personality. Creating an on-brand explainer video will reinforce your brand’s identity and make a lasting impression on your audience.
5. A Clear Call to Action
The fifth and final essential element of a great explainer video is a clear call to action (CTA). Your CTA should be the last thing your audience sees and hears in your video. It should be a clear and concise statement that tells your audience what action to take next.
Your CTA could be as simple as directing viewers to your website or encouraging them to sign up for a free trial. Whatever it is, make sure it’s easy to understand and easy to act on. A clear and compelling CTA can help drive traffic to your website and convert viewers into customers.
F inal Thought
Explainer videos are a powerful tool for businesses to communicate their message in a concise and engaging manner. By including these five essential elements in your video production, you’ll create an explainer video that captures your audience’s attention, educates them on your product or service, and motivates them to take action. Your explainer video can be a valuable asset in your marketing strategy with a compelling script, engaging visuals, clear and professional voiceover, on-brand messaging, and a clear call to action.
Remember, the goal of an explainer video is not to sell your product or service directly. Instead, it should aim to educate and inform your audience while highlighting the benefits of your offering. Doing so will build trust with your audience and establish your brand as a thought leader in your industry.
If you need help figuring out where to start with creating an explainer video, consider working with a video production company or videographer. They can help guide you through the process, from scriptwriting to post-production, and ensure your video meets your business’s needs.
In summary, a great explainer video includes a well-written script, engaging visuals, a clear and professional voiceover, on-brand messaging, and a clear call to action. By incorporating these essential elements in your video production, you can create an explainer video that effectively communicates your message and drives results for your business.
