The internet is moving fast, and small business owners are always trying to catch up; the best way to do that has always been with video marketing. This is no secret – the potential of video marketing has been known for quite some time now.
Video marketing is simply more captivating and more memorable, and it encourages higher conversion rates compared to all other forms of marketing combined. By working with a professional video production team, you can use video marketing to gain new clients, increase revenue and improve customer engagement.
This article will go over five of the most popular marketing videos commonly used by small businesses to take their companies to the next level online.
I nformational Videos
Making informational videos is a great way to introduce potential customers to your business. The information you provide can be on any number of topics, but this guide will focus on how to create instructional and informational videos for marketing your small business.
This type of video helps provide an in-depth look at what a company does, how they do it, and why people should care. Informational videos are the best way to educate your audience about what you do and why you do it.
Teaching your viewers more about your business shows them that you’ve got their best interests in mind, which helps develop trust between you and your audience.
These types of educational videos also work well for small businesses with unique offerings that might otherwise be difficult for customers to conceptualize until they’re given an opportunity to see it in action or hear more about it from an expert in the field.
E mployee videos
While it’s true that your employees are the face of your business, there may be times when you want to give them a chance to shine even brighter. For instance, if they’ve worked hard on a big project or saved the company money using their exceptional skills, or created something new or innovative, it might be appropriate to create an employee video that shares their story with clients and potential customers.
Employee videos come in many forms, from interactions between you and your employees in a Q&A format to tours of your office space or interviews with different departments.
The possibilities for employee videos are nearly endless! You can post them on YouTube and other social media platforms, send them out as part of email marketing campaigns, incorporate them into e-books or white papers featuring advice from certain staff members, and more.
The time put into creating these videos will be well worth the effort it takes to get people excited about working with you!
C ustomer Testimonial Videos
Customer testimonial videos are an excellent way to build trust with potential customers. The best way to do this is by creating videos that showcase your customers talking about their experiences with your business. These videos can be used in many different ways:
They can be shared on social media and other platforms to gain more exposure for your brand and product lines. They can also be used as part of an email marketing campaign or as part of a landing page on your website where you’re promoting a new product or service offering.
A bout Us Videos
Once your company’s mission and vision statements have been established, the next step is to get your story out there with a professional about us video.
When made by an experienced filmmaker and tailored to the needs of a business, these videos have been shown to increase website traffic, generate leads, inform consumers, and drastically improve your search engine optimization.
Remember, your story is everything, and it will be told in the most compelling way possible if you let someone who knows what they’re doing handle it for you.
P roduct Demo Videos
Customers always want to learn more about what they’re buying, so showing how the product is used in real life can help prospective buyers understand their purchase more thoroughly.
The easiest thing to do is show a demonstration of your product in action, with an emphasis on how it looks and feels. This will let potential customers see whether or not it’s going to be right for them, at least in terms of its aesthetics.
You could shoot a short video showing how someone applies makeup using your cosmetics brushes or shows off your cutting boards’ superior quality by chopping up fruit on top of one.
Keep it simple; in this day and age, people have very little time to watch videos when it’s not absolutely necessary.
M arketing Videos are an Asset for your Small Business
One of the easiest ways to grow your business is by using marketing videos on social media. You can create a video for Facebook, Instagram, Twitter, or even YouTube. These videos can be about anything from your products and services to discounts, promotions and testimonials from customers.
Videos can be a great way to get your message across because they have the power to attract people’s attention. Unlike other forms of content such as text posts or images, videos have the ability to catch someone’s eye with their quick-moving visuals and sound effects.
When you’re thinking about creating a video for your company, it might seem like quite an intimidating task, but with some professional help, you can produce something really special that helps get your business noticed online in no time.
S ummary
In order to thrive in today’s digital world, small businesses need to have an effective digital marketing strategy, and no digital marketing strategy is complete without videos.
Whether you choose to create informational videos, employee videos, testimonial videos, product demo videos, or an about us video, either way, any of the above will work wonders when it comes to attracting new business and growing your brand.
At the end of the day, people simply prefer videos to other forms of marketing, so when you’re ready to take your business to new heights, be sure to get in touch with a professional video production company.
