Everyone loves a good blog, but let’s face it – videos are way more entertaining. It turns out that videos are also a more effective method of marketing your products and services, but why is that? Well, there are a number of reasons for why people prefer to watch videos than read articles.
Videos are less time-consuming, more stimulating, and much more engaging. Having high-quality blog content is a great way to generate traffic to your website, but when you work with a professional video production company to produce entertaining and informative video content, the results you’ll see are on another level.
So, in this brief article, we will go over the top five reasons people prefer to watch videos versus reading articles and explain how you can use videos to boost audience engagement and generate more conversions from your web traffic.
Most people go online to be entertained and relax. The last thing people want to do during their free time is work, and sometimes reading a long blog post can feel like work. Sure, there are very informative blog posts online, and some of them are even fun to read, but the reality is that it takes much less effort to watch a video than it does to read an article.
One great strategy is to create a short video for each post on your blog. This way, you’ll get the traffic from the blog post, but people will be able to watch the video instead of reading through a lengthy post. This strategy is also great for boosting traffic, and it helps with SEO as well, so it’s a win-win. That said, if you only have a budget for one or the other, then you’ll definitely see better results with videos because they don’t make people work for the content.
As informative as some blog posts are, they are seldom entertaining. People are much more likely to watch a video than they are to read an article because videos entertain them and distract them from the real world for a few minutes. Anytime you can transport your audience somewhere else, however briefly, they’ll be more than happy to go along for the ride.
Videos offer visual and audio stimulation, which is something that no blog post can ever do. By engaging multiple senses, you’ll be able to create a piece of content that will be much more memorable, and as a result, your audience will be more likely to remember the contents of your video than something they read in a blog post on your website.
The world moves fast these days, and most people lead busy lives and have packed schedules. Sadly, many people simply don’t have the time to read a lengthy blog post. With a video, you can convey a ton of information in a relatively short amount of time.
The vast majority of people don’t have 20 minutes to read an article, but they can probably spare two minutes to watch an entertaining video, and you can convey just as much information in that two-minute video as you could in a much more time-consuming blog post.
If you think about it for a minute, you can probably recall at least a few videos you watched this week, but can you remember the last time you read a 20-minute article? Probably not. Good bloggers keep their articles to around five minutes, but you can do much more with a five-minute video than you can with any article in the same amount of time.
As mentioned, you can convey a lot of information in a video without taking up a ton of your audience’s time. You can also touch on multiple topics in rapid succession, whereas with a blog post, it’s best to stay on point because deviating from the subject matter is likely to confuse your audience, and if someone can’t follow along with your content, then chances are they’ll leave your page.
By creating high-quality, professional video content, you can communicate everything you want to your audience without them ever feeling bored or confused. The biggest companies in the world use short videos to announce new product launches, offer how-to guides, and promote their services; this is because they understand that the key to marketing is to get your point across quickly and in a memorable way.
Articles are essentially all the same; it’s words on a screen. But with video, you can do infinitely more. Just about every video online is completely unique and different from every other. By having the ability to change scenes, introduce music, visual effects, and so on, you can create a mood and a feeling that you simply can’t achieve with a blog post.
There is a close relationship between emotion and action, so if you can create a certain feeling in your audience, you can inspire them to follow up and take specific actions such as signing up for a trial membership on your website or buying one of your products. This is yet another reason for why video is the most effective form of digital marketing.
Producing regular blog content is a great way to generate traffic to your website, but videos offer a number of advantages that articles never can. When you work with a professional video production company to create high-quality video content, you can entertain your audience without them having to put any effort into enjoying your content.
You can also convey a ton of information to your audience without taking up much of their time, and you’ll be able to invoke feelings that just wouldn’t be possible with blog content. For all of the reasons mentioned above, people prefer watching videos to reading articles, and you can take advantage of this to boost your audience engagement, increase your sales, and generate more revenue.