Have you ever heard the saying “Content is King”? If you haven’t, you must be living under a rock or something. Because in today’s world people content is everywhere. Every minute we open up our social media apps, watch TV, or surf the web, it is in our faces. Today people are on their phones consistently. The average adult spends at least 5 to 6 hours a day on their phone. And during that time, the average adult will spend 80 to 100 minutes watching video content.
I bet you have scrolled through Facebook and stopped to watch a doggo video, a funny prank video, or that Tik Tok guy that doesn’t talk. When I have free time (rare!) I spend my time on Instagram watching random reels. While I watch these reels, I am flooded with ads. Short 15 to 30-second ads for things that I am interested in. And I have usually clicked on them and purchased something from just watching a cool ad. So I am just one example out of the 3 billion smartphone users in the world. Why wouldn’t your company want their product or service in front of all those people? Well, if you don’t know why this blog post is for you. I am going to give you the top 5 reasons why your company will want a video!
1. Create a sense of understanding and trust!
People like to know who they are buying from. Having a solid brand, product, corporate video, events video or explainer video helps build trust with your customer. A video allows people to put a face to the company and understand who they are buying from. And people are more likely to buy from a person that believes in their own product than a person that is too shy.. It also gives a customer a subconscious signal that you, the business owner, believe in your product and have invested the time and money to let others know about it.
2. Google loves videos!
With so many different kinds of online businesses now, it’s hard for a company to get to the front pages of Google. You have likely heard the term SEO while researching how to reach more people online. This term means Search Engine Optimization. In short, it is a computer program that Google developed to search the web to find the best companies by identifying specific keywords on that company’s website. Since acquiring YouTube, Google now prioritizes websites that have videos that are linked from YouTube to their own companies’ websites. These links will boost your Google listing on the results pages.
3. Reach more potential customers through social media.
Video content is the most engaging and shared content on the internet. Current trends show that the audience resonates more with videos than any other content.
With the rise of social media apps and websites, getting your brand or product in front of people is easier now more than ever! You can target individuals organically, which means that your company naturally reaches your customer while they scroll through their phones.
4. Explain your brand in a fast and effective way
When people watch videos, it is more of a leisurely experience than reading a blog post. (Hmmm, maybe I should do a video instead) Doctor Liraz Margalit says, “Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!” Even if you are only partially paying attention to a video, your brain will get the overall idea of what the video conveys. With attention spans being so short today, it’s essential to get your point across in 30 seconds or less!
5. Stand out from your competition
Many companies still do not understand the benefits of what a video can offer. As a society that is becoming more dependent on online business, video content is more important than ever to help make you stand out!
T he data below speaks for itself on how videos reach more people:
- 51% of marketing professionals say video content of any type has the best ROI (Return on Investment)
- Businesses who use video see their revenue grow 49% faster than their competitors who do not have a video
- It is projected that from 2017 to 2024, digital video ad expenditure is expected to increase 41.9%
- In 2020, the global streaming market grew 55% from 2019 (from 104.11 billion to 161.37 billion)
- 64% of consumers make a purchase after watching branded social videos
Video marketing is growing year over year, and it will not stop! So, if you want to stand out from your competition, you should invest in the king of all content, A VIDEO!
