if you haven't explored the art of video marketing in Colorado, now is the time to start!

As a Denver business owner, you're always looking for ways to convert more leads into paying customers, and one of the most effective ways to do so is by using video. According to recent studies, adding a video to your landing page can increase conversion rates by up to 80%.

Start raising the conversion rate of your business right now!

Leave a request and we will contact you as soon as possible!

Defining Video Marketing

At its core, video marketing is the use of videos to promote a business or product. This can take many forms, such as:

Video marketing aims to create engaging content that will attract more leads and convert them into paying customers.

The Benefits of Video Marketing

There are many reasons video marketing in Denver is so successful at generating leads and conversions. Some of the key benefits include:

Video is more engaging than text

When people watch a video, their brains process the information differently than when they read text, making videos more persuasive and effective at getting your message across.

Videos can be easily shared

Another great benefit of video marketing is that your viewers can easily share it across social media networks. Social signals are great for search engine rankings, so you have a better chance of being found on Google by sharing your videos.

Videos create a personal connection with viewers

By seeing and hearing the people behind the business, viewers can form a more personal connection with your company, leading to more conversions.

Videos can be used to explain complex concepts

Explainer videos are great for efficiently explaining complex concepts or products to understand. This is a great way to overcome the challenge of getting people to take the time to learn about your product or service.

What's The Right Approach?

There are many moving parts when it comes to video marketing, which might be scaring you away from doing something that could greatly benefit your business, but there’s no reason to worry. Here at Ventus Films, we offer outsourced video production services in Denver, and can
take care of everything for you, from scripting and filming to editing.

Outsourcing your video marketing campaign gives you the best of both worlds – the ability to attract more leads with professional footage without sacrificing your existing work responsibilities.

Customizable Strategy

When it comes to video marketing, there’s no one-size-fits-all approach. Every business is different and will require a unique strategy to be successful. That’s why it’s important to partner with a Denver video production company that knows a thing or two about how to get results.

At Ventus Films, we can help you develop a video marketing strategy that’s right for your business by evaluating your target market and audience. We’ll also take the time to learn more about your products and services so that we can craft engaging videos that both highlight your strengths as a business and attract more leads.

How To Make The Most Of Your Commercial Video?

Once your video is complete, you’ll want to ensure that it gets in front of the right people. There are several ways you can share your commercial video with others and increase its reach:

Share on Social Media

When sharing your videos on social media, make sure to include an engaging caption along with a call-to-action. This will help drive more engagement and traffic to your website. Social media platforms like Instagram, Facebook, and Reddit also allow you to pay to promote your videos to reach a larger audience.

Embed on Your Website

Embedding your video on your website is a great way to increase conversions while boosting organic traffic. When people are researching your business, they’re likely to come across your website, so be sure to set up conversion goals that will track how many leads are generated from your video.

Host on YouTube

YouTube is the second-largest search engine globally, so it’s important to have a presence there. Not only will hosting your videos on YouTube help them rank higher in search results, but it will also give you access to their massive user base. You can also use Youtube for paid advertising by buying adverts and promoting your videos.

Get Started As Soon As Right Now!

Have you considered outsourcing your business video production in Denver but haven’t taken the leap yet? Please get in touch with us to help you come up with a video marketing strategy that will drive more leads.