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Video marketing aims to create engaging content that will attract more leads and convert them into paying customers.
When people watch a video, their brains process the information differently than when they read text, making videos more persuasive and effective at getting your message across.
Another great benefit of video marketing is that your viewers can easily share it across social media networks. Social signals are great for search engine rankings, so you have a better chance of being found on Google by sharing your videos.
By seeing and hearing the people behind the business, viewers can form a more personal connection with your company, leading to more conversions.
Explainer videos are great for efficiently explaining complex concepts or products to understand. This is a great way to overcome the challenge of getting people to take the time to learn about your product or service.
There are many moving parts when it comes to video marketing, which might be scaring you away from doing something that could greatly benefit your business, but there’s no reason to worry. Here at Ventus Films, we offer outsourced video production services in Denver, and can
take care of everything for you, from scripting and filming to editing.
Outsourcing your video marketing campaign gives you the best of both worlds – the ability to attract more leads with professional footage without sacrificing your existing work responsibilities.
When it comes to video marketing, there’s no one-size-fits-all approach. Every business is different and will require a unique strategy to be successful. That’s why it’s important to partner with a Denver video production company that knows a thing or two about how to get results.
At Ventus Films, we can help you develop a video marketing strategy that’s right for your business by evaluating your target market and audience. We’ll also take the time to learn more about your products and services so that we can craft engaging videos that both highlight your strengths as a business and attract more leads.
Once your video is complete, you’ll want to ensure that it gets in front of the right people. There are several ways you can share your commercial video with others and increase its reach:
Share on Social Media
When sharing your videos on social media, make sure to include an engaging caption along with a call-to-action. This will help drive more engagement and traffic to your website. Social media platforms like Instagram, Facebook, and Reddit also allow you to pay to promote your videos to reach a larger audience.
Embed on Your Website
Embedding your video on your website is a great way to increase conversions while boosting organic traffic. When people are researching your business, they’re likely to come across your website, so be sure to set up conversion goals that will track how many leads are generated from your video.
Host on YouTube
YouTube is the second-largest search engine globally, so it’s important to have a presence there. Not only will hosting your videos on YouTube help them rank higher in search results, but it will also give you access to their massive user base. You can also use Youtube for paid advertising by buying adverts and promoting your videos.
Have you considered outsourcing your business video production in Denver but haven’t taken the leap yet? Please get in touch with us to help you come up with a video marketing strategy that will drive more leads.