Different Types of Videos for Your Small Business

Luke Robinette
Facebook video advertising strategy

Video is by far the most effective form of digital marketing, but there are many other ways to leverage the power of video content to promote your business, inform your audience, and build your brand. Almost all successful companies work with professional video production teams to create powerful video content, and this has proven to be a great investment in many different industries. But how can you use videos to promote your small business? And what are the different types of videos that small businesses should take advantage of?

In this article, we’ll answer those questions and explain how video content can benefit your small business. We’ll go over the different types of videos that you can use on your small business website and give you some tips and tricks on how you can make the most of this strategy. 

So, just to be clear, there are many other types of video content that may also be beneficial to small businesses, but these are the big ones that every business can benefit from immediately. By creating even one of these videos, you’ll be able to increase your customer acquisition and retention rates, but by using all of them, you can take your business to a whole new level.  

Promotional Videos

Promotional videos come in all sorts of different varieties, but the most common are video advertisements, social media ads, and video banner ads. When you want to promote your products and services online, you have a few different options available to you. You can (and should) create a few SEO-optimized blog posts, as this will generate traffic to your website. But for the best results, you should produce a professional video ad. 

 

Video ads, unlike blog posts, frequently get shared on social media, which in this day and age is the best way to spread the word about new product launches and promotional offers. In other words, if you want to get people excited about your company, then your best bet will always be to create a high-quality, entertaining video that people will see online and share on social media. 

Video Testimonials

Nowadays, people are hesitant to part with their hard-earned money, and before they buy anything or sign up for any sort of membership, they always look for some sort of social proof. People want to know for sure that your product is worth buying, and the best way to prove this to them is by having a video testimonial video. 

 

Video testimonials allow prospective customers to see that they’re in good hands. They can see and hear from your current and past customers who have been satisfied with your products and services. After watching a video testimonial, people are much more likely to take action, sign-up for a membership, or make a purchase from your company. 

How-To Videos

Instructional videos are becoming very popular thanks to their ability to inform customers about the benefits of your products and how to use the things they purchase from your company. How-to videos, in particular, help your customers get the most out of your products, which in turn increases customer retention and loyalty rates. 

 

So, just as an example, say you sell furniture. The old-fashioned thing to do would be to include an instruction manual that tells people how to assemble the furniture. Sure, this works, but some people will still have difficulty following the manual and might end up returning the furniture as a result of not being able to construct it. 

 

A step-by-step video showing people how to assemble the furniture is a much better option. By following along with the video, people will be able to assemble the furniture perfectly every time. Your customers will thank you for producing such a video, and you’ll receive fewer returned products and refund requests. 

 

Of course, furniture is just one example, but the same goes for just about any industry. If you are selling any sort of physical or digital product, you should have a handy how-to video so that your customers know how to use your product. 

Email Marketing Videos

Email marketing remains one of the best ways to generate new and repeat business from your target audience. By sending out offers and promotions via email, you can dramatically increase your conversions and boost your revenue tremendously. However, if you really want to get the most out of your email marketing campaigns, then you should always include a video in your emails. 

 

There are several different types of videos that are well suited to email marketing campaigns, such as product launch videos, company culture videos, and even promotional videos. These sorts of videos also help with SEO which will increase your search ranking and attract more people to your sales funnel. 

Video FAQs

Last but not least, video FAQs are quickly replacing the FAQ section on most modern websites. The truth is that people don’t love to read through lengthy FAQ pages; they want to find out the answer to their question but would almost always rather watch a short informative video than scroll through blocks of text looking for the information they need. 

 

By filming a short FAQ video that answers all of the most frequently asked questions related to your business, you’ll be able to provide your customers with the information they need without making them work to find answers on their own. 

Summary

Successful businesses all have one thing in common: they take advantage of video content to promote and grow their brand. There is no better way to generate brand awareness and attract new customers than by using professional, high-quality video content on your website and social media platforms.

By working with a professional video production company, you can create promotional videos, video testimonials, how-to instructional videos, email marketing videos, and video FAQs. Each one of these videos will make a measurable impact on your customer acquisition and retention rates, which will ultimately lead to increased client satisfaction and more revenue. 

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