A video is a powerful tool for businesses looking to capture the attention of Gen Z, the generation born between the mid-1990s and mid-2010s. But with so many videos vying for their attention, how can you ensure yours stands out? In this blog post, we’ll provide tips for creating a video that appeals to Gen Z, including targeting, style, and content. As a video production company, we have experience creating videography for various audiences, and we’re excited to share our insights with you.
T argeting Gen Z: Why it Matters
Before diving into the specifics of creating a Gen Z-targeted video, it’s essential to understand why it matters. Gen Z is a large and influential demographic that has grown up with technology and social media. They are accustomed to having access to instant information and have a shorter attention span than previous generations. Creating a video that speaks to their interests and values is vital to capturing their attention and making a connection.
S tyle Matters: Keep it Engaging and Authentic
Gen Z has a preference for videos that are engaging and authentic. They don’t want to see content that feels too polished or staged. Instead, focus on creating a video that feels relatable and speaks to their experience. One way to do this is to use a documentary-style approach that shows real people in real situations. Another option is to use animation or graphics that are playful and visually engaging.
C ontent that Resonates: Tell a Story that Matters
The content of your video is just as important as the style. Gen Z is looking for meaningful and relevant content in their lives. This means that your video should tell a story that matters to them. Consider creating an explainer video that breaks down complex topics or issues that are important to them. Alternatively, create a social media video highlighting a cause or issue they are passionate about. The key is to create content that resonates with their values and interests.
T ips for Creating a Gen Z-Targeted Video
Now that you understand why targeting Gen Z matters and what style and content work best, here are some additional tips for creating a video that appeals to this demographic:
- Keep it Short: Gen Z has a shorter attention span than previous generations. Keep your video short and to the point, ideally under two minutes.
- Use Humor: Gen Z appreciates humor and doesn’t take themselves too seriously. Use humor to create a connection and make your video more memorable.
- Add Music: Music can help create an emotional connection and add energy to your video. Choose music that speaks to their tastes and preferences.
- Use Social Media: Gen Z spends a lot of time on social media, so creating videos that are easily shareable on these platforms is essential. Consider creating short-form videos that can be shared on Instagram or TikTok.
- Make it Interactive: Gen Z loves to engage with content. Consider adding interactive elements to your video, such as polls or quizzes.
F inal Thoughts
To wrap up, creating a video that appeals to Gen Z requires a thoughtful approach that considers their preferences and values. As a video production company, Ventus Films has the expertise and experience to help you create a video that resonates with this important demographic. Whether you’re looking to create an explainer video or a social media video, we can help you create a video that captures their attention and creates a connection. Contact us today to learn more about how we can help you with your video production needs!
