The Importance of Having Testimonial Videos for Your Website or Social Media

Luke Robinette

These days if you want to sell your products and services online, then it’s important that you have social proof. What is social proof, you ask? Basically, the idea is that people want to see and hear from other people who have already purchased your products or services and have had a good experience with your company. 

One of the best ways to demonstrate social proof is by having a video testimonial on your website or on your social media accounts. By working with a professional video production company, you can create video testimonials for use on your website. This will go a long way towards establishing trust in your company, ultimately leading to increased conversions and more revenue. 

This article will explain the benefits of having video testimonials for use on your website and social media accounts and how you can go about obtaining these testimonials for your company. 

Keep in mind that there may very well be more than five benefits of having video testimonials on your website or social media accounts; however, these are the five main advantages that every company can benefit from.

Establish Trust In Your Company

Establishing trust in your company is very important these days especially given the number of fly-by-night companies that pop up online all the time. Having a high-quality professional video testimonial on your website can demonstrate to potential customers that you are trustworthy and that other people have purchased your products or services and been satisfied. In other words, you’re letting people know that your company is here to stay and that they can trust you with their credit card details or payment information. 

Promote Brand Awareness

By posting video testimonials on your social media, you can help spread awareness about your business, which is actually a very effective way of marketing. Because you’ll be introducing people to your company with social proof, you’ll be able to eliminate many of the doubts that people commonly have when they first come across a new company online. There is even a chance that people will share your video testimonials if they feel that your products or services are valuable to their family members or friends. 

Increase Audience Engagement

Videos, in general, are a great way to increase audience engagement. This is because people are much more likely to watch a video than they are to click on a banner ad or read a text advertisement. Having professional video testimonials on your website or social media platforms can encourage people to learn more about your business while also establishing yourself as a trusted professional within your industry. 

 

Whenever you roll out a new digital marketing campaign of any kind, it’s a good idea to include a few video testimonials as part of your overall marketing strategy. So, if you make a video to promote a new product or service your company is offering, then you should also make at least one video testimonial that features people talking about how great that new product. This way, you’ll be able to demonstrate social proof immediately, which will increase the overall level of excitement surrounding your new product launch. 

Videos are More Informative

As mentioned, you can convey a lot of information in a video without taking up a ton of your audience’s time. You can also touch on multiple topics in rapid succession, whereas with a blog post, it’s best to stay on point because deviating from the subject matter is likely to confuse your audience, and if someone can’t follow along with your content, then chances are they’ll leave your page. 

 

By creating high-quality, professional video content, you can communicate everything you want to your audience without them ever feeling bored or confused. The biggest companies in the world use short videos to announce new product launches, offer how-to guides, and promote their services; this is because they understand that the key to marketing is to get your point across quickly and in a memorable way. 

Enhance Your Reputation

One of the main benefits of having video testimonials is that it can help concrete your reputation within your specific niche or industry. These days, most if not all industries feature multiple companies vying for the business of customers. By offering social proof in the form of a video testimonial, you can persuade customers to trust your company rather than one of your competitors because you’ll be demonstrating concrete proof that you offer good products and services that they can rely on. 

Increase Sales and Revenue

Finally, and perhaps most importantly, having video testimonials is a great way to increase your overall sales and revenue. When people trust your company, they are much more likely to do business with you, and because video testimonials offer social proof of your credibility, there is a great chance that producing a professional series of video testimonials will directly translate into increased sales and revenue for your company.

 

Remember, once you have a couple of video testimonials, you can use them in multiple different ways to great effect. Not only can you put those video testimonials on your company website, but you can also promote those video testimonials on platforms such as Facebook, Twitter, Instagram, Pinterest, and so on. 

 

Generally speaking, the more places you put your video testimonials, the greater the odds of people discovering your company, which means you’ll have a greater chance of earning money directly from having produced a video testimonial series. 

 

The trick is to make sure that you’re always tagging your video testimonials with industry-specific relevant keywords, as it’s these keywords that Google uses when ranking your posts and pages in search engine results. By leveraging this strategy, you can increase organic traffic coming to your website, which is another great way to increase sales and boost your overall revenue. 

Summary

By having high-quality professional video testimonials on your website or social media accounts, you can establish trust in your company, promote brand awareness, increase audience engagement, enhance your reputation, and ultimately increase your overall sales and revenue. However, it’s important that you film your video testimonials the right way because amateur-looking video testimonials can have the opposite of what you’re intending. 

 

So, in order to make the most of this strategy, you should always work with a professional video production company when creating your video testimonials, as this will lend credibility to your social proof and help establish you as a trusted authority in your industry. A professional video production company will be able to advise you on creating video testimonials, which can help ensure that you get the results you’re looking for from your investment. 

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