Having a great video is a tremendous asset for any business. Whether it’s for your company website, for marketing purposes, or it’s a how-to video, having a great video will attract more customers to your company, help you grow your business, promote trust within your industry, exponentially expand your reach, and much more.
In this brief article, we will dive deeper into the benefits of having a great video for your business and explain why it’s an investment that’s well worth the money.
There are many reasons for why videos are such a huge asset for companies. Let’s go over five of the best reasons for why you should definitely invest in making a video for your business.
A recent study conducted by The Aberdeen Group found that companies who use videos as a part of their content marketing strategy were able to grow revenue 49% faster than companies who don’t take advantage of visual media. Consumers tend to have short attention spans, and you can capture their attention much faster with a video than you can with any other form of advertising; for this reason alone, investing in a great video is well worth the investment.
When people set out to buy a product or service, the first place they look is online. Now, when people enter a search term into Google, the results that are displayed are determined by Google’s algorithm, which takes a number of things into consideration, but one of the most important factors is the amount of time that people spend on your website, otherwise known as dwell time.
By having a great video, you can keep people entertained on your website for much longer than you could otherwise, which will help increase your overall search rank, and this, in turn, helps you rank higher in Google search results.
Just by embedding a video into a webpage on your business website, you can nearly triple the number of domains linking back to your site, which is another one of the most important factors taken into account when search engines rank your site in search results. By increasing your search rank, you will inevitably increase the amount of traffic to your site, which ultimately results in more conversions and more revenue.
These days, social media is king when it comes to growing your business, expanding your reach, and increasing your brands’ recognition. Recent research conducted by Small Business Trends found that social media is 1,200% more effective at generating shares than text and images on your website combined, meaning that if you want to reach the most amount of people, then investing in a great video and then sharing it on social media is by far the best way to go.
At the end of the day, the goal of any business is to make money, and in order to do that, you need to reach the people who have the power to make buying decisions. Having a great video is one of the very best ways to do just that. According to Forbes, 90% of customers say that product videos increase the likelihood of them taking a buying action, and 64% say that watching a compelling video inspires them to buy.
Now that you know why investing in making a great video is a great idea for your business, let’s go over four of the most common types of videos used by companies to promote their products and services.
Brand videos are used on business websites to introduce your company to prospective customers. These videos explain who you are, what you do, and most importantly, how your product or service can benefit the customer.
Marketing videos are perhaps the most common type of business videos; these sorts of videos come in many different shapes and sizes, but ultimately the goal of a marketing video is to inspire consumers to want to buy your product or service. Commercials and ads are two of the most common and effective types of marketing videos.
Product videos explain in detail what your product is, how it works, and how it can benefit the customer. By showcasing what it is that your business offers, you can inspire consumers to take action and commit to buying your product or service.
How-To videos, otherwise known as explainer videos, are similar to product videos, only instead of showcasing what your product is, how-to videos explain how to actually use your product once the consumer has already made a purchase.
Having all four of these most common videos will produce the best results but having any one of them will make a big difference and generate positive results for your business. Whether you want to introduce a new product, market your services, or teach people how to use your product, in any event, a video will prove to be the best means by which to accomplish your objective.
It may feel like videos are all over the internet these days. It’s no coincidence. Video ads garner attention and engagement. Businesses can pack powerful messaging into short 30 second ads. Virality, conversions, and profit may also just be a few shares away.
At Ventus Films, we’ll work with you to conceptualize what video ads your business needs. Our team of corporate video production will write an engaging script, create the production, and help you analyze the results. We provide business growth on a budget. Contact Ventus Films to learn more.