Video advertising has proven to be one of the most effective methods for boosting engagement, promoting brand awareness, and scaling upwards. Having a high-quality video produced by a professional video production company is a great place to start, but it’s not as simple as just creating a video ad; you need to know what to do with your ads after they’ve been created so that they actually benefit you and increase engagement. Fortunately, there are a few strategies you can use to get the most out of your video ads, and that’s what we’ll be looking at in this article.
- Keep reading to learn the top four strategies that you can use today to generate more engagement from your video ad campaigns.
Harness the Power of Social Media
Social media is king when it comes to video advertising or any other type of advertising for that matter. The reason for this is simple; there are more than 3.6 billion people worldwide who are active on social media, that’s more than 40% of the world’s population. So, from a marketing standpoint, there has never been a larger, reachable audience in all of human history.
Facebook (Meta) ads are, without a doubt, one of the best ways to generate engagement, increase brand awareness, and attract qualified leads. This is because Facebook ad campaigns allow you to define your target demographic down to the smallest detail.
One of the biggest reasons for why video ads fail is because they aren’t targeted. You need to know who your product or service is helping and display your ads to those people, and Facebook ads allow you to do just that.
Depending on your target audience, you may also want to explore other social media platforms, such as Instagram for the 18-40 demographic or TikTok for Gen-Z. By harnessing the power of social media to get your ads in front of your audience, you’ll be able to dramatically increase the number of impressions you’re making on a daily basis, which will in turn boost engagement and ultimately help you generate more revenue.
Take Advantage of Big Tech to Generate Engagement
The only method that’s more effective than social media campaigns for generating engagement on your video ads is paying Google. This is because Google is the largest search engine in the world, one of the largest companies in the world, and certainly the largest harvester of data in the world.
In other words, Google knows who your target audience is and where they can be found right at this very moment. Google ads are not cheap, but when done correctly, they almost always generate a positive ROI, meaning that for every dollar you give Google, you can expect to receive more than a dollar in return.
That said, it’s not as simple as just printing money; you still need to have a great video ad, a product or service that your audience will actually be interested in, and an advertising budget, plus, you need to do some research in advance to find out which keywords are trending in your industry, and who your target demographic is.
Google has plenty of keyword research tools that can allow you to quickly and easily narrow down a list of relevant keywords and determine which users are likely to be interested in your product or service. So, be sure to leverage these tools before you launch your ad campaign; in this way, you can generate the highest levels of engagement and customer acquisition from your marketing efforts.
Let Your Audience Tell you Where to Advertise
Google and Facebook (Meta) ad campaigns are by far the most effective ways to generate interest and boost engagement from your online video marketing efforts, but although this is generally true, there are certainly some exceptions to the rule.
Ultimately, your audience should determine where you’re advertising. For example, if you’re trying to market a product to those between the ages of 16-24, then Facebook ads will almost certainly be akin to burning your money. That demographic simply doesn’t use Facebook. You would have much better luck on TikTok or Instagram.
At the end of the day, it all comes down to knowing your audience. Once you know who your audience is and where they hang out online, you’ll be able to dramatically boost your engagement levels by having a presence in those spaces.
Always be Analyzing and Adjusting
These days, the world moves fast, and the world online moves even faster, meaning that what worked last month, or even last week, isn’t guaranteed to be effective tomorrow. If you want to be successful with video ads, then you need to be willing to adapt and adjust at a moment’s notice.
Analysis is the name of the game when it comes to online marketing. By analyzing what’s working and what isn’t, you can refine your ads and focus your budget in the areas where you’re having the most success, and those areas can change rapidly, so you need to have your finger on the pulse, which is your statistics dashboard.
By being flexible, adaptable, and willing to pivot when the data indicates that it’s time to, you can keep yourself relevant, have a presence where your audience is congregating, and boost the engagement you’re getting from your video ads online. This is the key to success, and those who don’t understand it will always fail in the long run and usually quite quickly.
S ummary
With the possible exception of content marketing, video ads are the most effective method of boosting engagement and attracting interest in your products and services. The best way to achieve success is to have professionally made videos filmed by a reputable video production company, but having high-quality video ads alone is not enough; you still need people to see those videos and then take action.
Using social media ads and Google ad campaigns can dramatically increase your success with video ads. By letting your audience dictate where you’re active, you can remain relevant, and by analyzing the data and adjusting your campaigns on the fly, you can make sure that you’re always in the right place at the right time. These are the four corners upon which successful video marketing campaigns are built.
