Video ads are one of the best and most effective ways to generate interest in your company. By working with a professional video production company and crafting high-quality video ads, you can attract new customers, spread the word about your brand, establish yourself as a leader in your industry, and of course, generate more revenue.
But there is a lot to learn about creating video ads, especially when you are targeting social media platforms. So, in this article, we’ll go over ten tips on how to get the best results from your video marketing efforts on social media.
1. Choose a thumbnail that makes the video look interesting
In most cases, your video thumbnail will be the first thing your followers see. So, you should make sure that you have an eye-catching thumbnail that makes your viewers want to click on it. You can do this by using a photo of the product you’re promoting or, even better, a photo of someone using or enjoying the product.
2. Put your best moment in the first few seconds
You want to make sure that your video is engaging from the start, and to do this, you need to capture people’s attention in the first few seconds and make sure your video is interesting and relevant to your target audience. Generally speaking, you should try to put your best, most interesting footage at the start of the video to draw people in.
3. Use title cards to draw attention to key moments
One way to make your videos more memorable is by using title cards. Title cards are visual elements that appear at the beginning of your video and help draw attention to key moments. They can also add context and humor, making your video more shareable.
4. Put text and dialogue front and center
The key to creating an engaging ad is to combine both visuals and words so that viewers can fully grasp what you want them to know about your product or service. Use text to frame each scene and describe what you want your viewers to see and focus on.
5. Don't go overboard with branding
In the past, you may have been tempted to use your logo in every video that you post. Now, however, it’s best to keep branding minimal. A single branded element (such as an Instagram or Twitter logo) is enough to tell people where the ad came from and that it was produced by a company.
6. Show, don't tell!
Visuals are one of the most powerful ways to grab a viewer’s attention and tell your story. But too many people focus on explaining things to their audience, which is a big mistake. It’s always better to show things rather than telling people about them.
So, make sure that you show your product in action whenever possible. If you are promoting a service rather than a product, then consider including customer testimonials, as this will establish social proof and be far more convincing.
7. Don't make your video too long
This tip is more of a rule than a tip. We recommend that you keep your video from going longer than 30 seconds in length and even shorter if you can manage. That’s because most people aren’t willing to sit through long videos on social media platforms, which are generally accessed via mobile devices.
8. Create all of your videos in both square (Instagram) and wide (YouTube) format
When it comes to creating videos, you want to make sure that they’re optimized for each platform. This means making sure you have a square and wide version of your video, as well as making sure your video is optimized for mobile.
It’s also important to ensure that your video is optimized for desktop views, which may include a call-to-action button at the end of the video prompting viewers to click through and connect with you on social media.
9. Make multiple versions of your ad, A/B testing each to see what works best
It’s important to note that A/B testing isn’t just for the big guys. It can be used by anyone, and you should use it if you want your ads to be as effective as possible. The basic idea is this: make two different versions of an ad with different features (images, videos, text) and see which one performs better. Then, based on the results of your test, keep promoting the winning version or develop a new version based on what worked in testing and what didn’t.
10. Always work with a professional video production company
Perhaps the most important tip of all is to work with a team of professionals who have experience creating professional video content for social media platforms. By working with a professional video company, you can prevent your videos from appearing home-made or amateurish, which makes all the difference when you want to position yourself as a trustworthy, reputable enterprise.
S ummary
It’s not easy to grab people’s attention with video ads, but it can be done if you take the proper steps. Start by creating a thumbnail that makes your content look interesting. The first few seconds of your video are crucial, so make sure they’re full of action and excitement. Don’t waste time setting up the scene; jump right into what makes your product or service special, but don’t be boring either!
A title card can help draw attention to key moments while keeping viewers watching until they see what they came for: your product or service in action. Make sure there isn’t too much going on in the background either; it should look like someone would want to film there! And last but not least, make sure that you always work with a professional video production company so that your content will be high quality and establish trust with your audience.
