Email marketing is a powerful tool for businesses of all sizes, but it can be challenging to stand out in a crowded inbox. One way to enhance your email marketing campaigns and boost open rates is by incorporating video.
Video is a highly engaging medium that can help you connect with your audience more personally. It allows you to demonstrate your products or services, share customer testimonials, and offer valuable information in a way that text and images can’t match.
Additionally, video can help increase click-through rates and conversion rates. According to a AB Tasty, emails with video have a click-through rate that is 96% higher than those without. And video can help you increase conversions by up to 80%.
There are a few different ways to add a video to your emails, each with its pros and cons.
This method involves adding a video player directly into the email. This is the most engaging way to add a video to your emails, but it can also be the most technically challenging. All email clients do not support this type of video, so it may not be visible to everyone who receives your email.
This method involves adding a short, animated video clip to your email in the form of a GIF. GIFs are small, lightweight, and easy to create, but they may not be as engaging as a full-length video.
This method involves adding a link to a video hosted on a platform like YouTube or Vimeo. This is the easiest way to add a video to your emails, but it can also be the least engaging.
Be sure to keep the video short and to the point, whichever method you choose. Email recipients are more likely to watch a video in under 2 minutes.
Once you start incorporating video into your email marketing campaigns, tracking your results to see what’s working and what’s not is essential.
Some metrics to pay attention to include the following:
- Open rates: This tells you how many people are opening your emails.
- Click-through rates: This tells you how many people click on links in your emails.
- Conversion rates: This tells you how many people are taking a desired action, such as making a purchase or signing up for a free trial.
Remember that video emails may take longer to load than text-based emails, which could affect your open rates. However, if you use the right tools, you should be able to track the performance of your video emails.
Incorporating video into your email marketing campaigns can be a powerful way to connect with your audience and boost your results. However, choosing the correct method for your needs and tracking your results to see what’s working and what’s not is essential. With the right strategy, video can help you stand out in a crowded inbox and achieve your marketing goals.