Video Marketing for Small Business: A Friendly Guide 

Luke Robinette

Promoting and marketing your small business is of the utmost importance when you want to attract an audience, grow your brand, and generate new leads. But most small business owners don’t know much about marketing and think that to reach their target audience they need to spend a small fortune; this is simply not the case. These days, there are a ton of excellent tools that can be used to promote your company online, but perhaps the best and most effective method of all is video marketing. 

 

Research has shown that people prefer video to other forms of marketing, such as text and picture-based advertisements, which is why so many companies these days are leveraging the power of video marketing for their ad campaigns, and you should too. In this brief guide, we will go over all the basics of video marketing, including what you should include in a marketing video, how to share your video online so that it generates interest in your products or services, and how to have the video produced. 

Keep Reading To Learn:

What is Video Marketing?

Video marketing is essentially when you create a video that generates interest in your brand, and then you post that video online in places where your target audience will find it. The ultimate goal with video marketing is to encourage qualified buyers to visit your website and sign up for your service or purchase a product. There are many different forms of digital marketing, but video marketing is perhaps the most popular and most effective method for generating new leads, increasing brand awareness, and boosting your overall sales. 

What to Include in your Marketing Videos?

Marketing videos come in all shapes and sizes, but generally speaking, you’ll want to let your audience know who you are, what you do, what you’re offering, and how they would benefit from using your product or service. Television commercials are marketing videos, as are the video ads that play when you visit sites like YouTube and Vimeo. Although these ads aren’t always clear about what it is they’re promoting, the goal of these videos is always the same: it’s to get you to visit their website. Keep that in mind when you’re thinking about what sorts of marketing videos you’d like to create for your company. 

Where to Post your Marketing Videos?

Once you’ve come up with a great idea for a marketing video and you’ve reached out to a videography company to have the video produced, the next and most important step is getting that video in front of your target audience, which can sometimes be easier said than done. However, there are a few great ways that you can achieve this without spending a fortune. 

Leverage Social Media Platforms

Social media is king when it comes to promoting your marketing videos or anything else for that matter. By doing some research and identifying your target audience, you can reach out to them on social media by using keywords. This method is free to use and is one of the most effective ways of generating interest in your products and services.

Post the Video on your Website or Blog

Also, make sure that you post your videos on your own company website, as well as any other blogs that you have a relationship with. By tagging the videos on your website with industry-specific relevant keywords, you can boost your organic search ranking, which will drive more traffic to your website, ultimately increasing your revenue. 

Post the Video on your Website or Blog

Also, make sure that you post your videos on your own company website, as well as any other blogs that you have a relationship with. By tagging the videos on your website with industry-specific relevant keywords, you can boost your organic search ranking, which will drive more traffic to your website, ultimately increasing your revenue.

Run a Video Ad Campaign

The most effective method for promoting your marketing videos is to run a paid ad campaign on a platform such as Google or Facebook (Meta). Although these platforms do charge a fee for promoting your videos, they almost always generate a positive return on investment (ROI). The trick with running ad campaigns is to know your target audience. By identifying the search terms that your desired demographic is interested in, you can tailor your ad campaigns specifically for them, increasing the likelihood of generating conversions from your video advertisement efforts.  

How to Generate More Views with Keyword Tagging

As mentioned, tagging your videos with relevant keywords is the trick to getting your videos in front of your target audience. Keywords are the specific search terms that people are typing into Google or Facebook when they search for something, so by including these terms alongside your videos, you can dramatically improve your results. Some great tools commonly used for finding targeted keywords include SEMrush and Google Ad Planner, both of which are well worth the small investment. 

Where Can You Get Professional Marketing Videos Produced?

The best place to get your marketing videos produced is by reaching out to a professional videography company. Professional videographers have all of the tools and know-how needed to produce marketing videos that achieve the desired results, and by working with a videographer, you’ll be able to ensure that your video is high-quality, professional, and engaging. 

You might be able to film your marketing videos in-house, but more often than not, these sorts of homemade videos lack the quality required to represent your brand in the best light. Plus, professional videography services are often much more affordable than people think. So, before taking out your camera or smartphone to produce your video, be sure to get in touch with some professional videography companies; you’ll be glad you did. 

Summary

Digital marketing is important for all companies but especially for small businesses that are still trying to find their audience. Video marketing is without a doubt the most effective form of digital marketing and can make a huge impact when it comes to generating interest in your products and services. As such, it’s well worth the investment in creating a professional marketing video for your company. 

 

By using social media, paid ad campaigns, and posting your video on your blog or website, you can generate more traffic to your website and increase your sales exponentially. Just be sure to tag your videos with relevant keywords, and if possible, have your videos produced by a professional videographer as this will reflect well on your business. 

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