Does your marketing strategy include video? It should. The multiple benefits of a good video production service make it essential for your marketing plan.
More than ever, people are watching video. Video now accounts for 80% of online traffic while 87% of marketers say that video gives them a positive ROI.
Not only is video more visually appealing and engaging for your customers but it is also a powerful way to improve search engine ranking. Video can expand your social reach, increase lead generation, and positively affect sales and conversions.
Video is the ideal way to share your story, create hype around a product or build trust with your clients.
Video production services extend beyond getting footage of an event or filming your next business ad. And unless you have preproduction, production, and postproduction capabilities within your team, you will need a video production company that can offer a full suite of video production services.
The production process starts with research and creative concept and runs through to postproduction tasks such as editing, graphics, and audio mastering.
- Strategizing your business or marketing goals.
- Researching your target audience and preferred channels.
- Crafting creative concepts.
- Storyboarding and script writing.
- Planning shot lists.
- Scouting locations and casting talent.
- Shoot logistics and preparation.
The actual production or filming of your video requires plenty of planning and the right professionals including producers, camera operators, audio engineers, gaffers, production assistants, stylists, and makeup artists.
Postproduction is the process where your video comes to life, and where the best video production companies shine. This process requires plenty of communication, collaboration, and creativity.
- Video editing and color grading
- Adding graphics and animation
- Audio mastering and voice-over recording
When it comes to video content, there are multiple types to consider for your business, from brand-building social content to trust-building explainer videos and testimonials.
- Branding videos
- Video testimonials
- Social media videos
- Explainer videos
- Corporate videos
- Business videos
- Events videos
A well-produced and engaging piece of video content doesn’t need to blow your marketing budget. Video production services with a flat fee pricing model allow you to work great video content into your budget. The pricing model from Ventus, a video production service in Denver, means you could have a high-quality 3-minute video produced for under $5000.
Just with any content these days, you need to ensure that the video content you are producing is optimized for search. You want your video to have the best possible visibility in organic search results.
There are several ways to ensure your video is SEO ready:
- Optimize your video titles using well-researched keywords. But be wary of creating titles that are clickbait.
- Include video transcripts to increase the accessibility of your videos not only to your audience but also to search bots.
- Optimize your website by embedding your video content to increase your search rankings.
The benefits of professional video production services are too good to ignore. If you want your business to stay relevant and be at the forefront of your customers’ minds, video is one of the best investments you can make. If you are looking for a full video production service in Denver, Ventus Films is ready to work its magic.