What is an Explainer Video, and How Does it Work?

Luke Robinette
What is an Explainer Video

An explainer video is a short, animated video used to explain a product or service. Businesses often use them to describe their products or services clearly and concisely. Explainer videos are usually produced by explainer video production companies, which offer various services such as script writing, voiceover recording, animation, and more.

What's an Explainer Video?

With the rise in technology, businesses are using more and different tools to reach potential customers. One example is explainer videos which have become an iconic tool for introducing new products or services with clarity across various platforms.

An animation allows viewers who may not fully understand the information given to them through text alone to navigate complex subjects by watching how things move around the screen while simultaneously getting informed at the same time.

So how do you make an explainer video? First, you’ll need to decide the concept you want to explain and write a concise and easy-to-understand script.  

Next, you can start working on the animation and voiceover. The animation should be fun and engaging, and the voiceover should be clear and easy to understand. When everything is finished, you’ll need to put it all together in a video format! For physical products – the visuals should be eye-catching and give viewers a sense of what the product is all about.

What Makes a Good Explainer Video?

There are a few factors that make a good explainer video. First, the video should be concise and explain the product or service in a clear and easy-to-understand way. The video should also be engaging and have a fun, animated style. 

It’s also essential to have a good voiceover narration and to choose an interesting and catchy soundtrack. Finally, ensuring that the explainer video is correctly optimized for online viewing is critical so potential customers can easily share and view it. 

A video explainer company is often used for this video type. An explainer video company is a business that specializes in creating explainer videos for other businesses. They offer various services, such as script writing, voiceover recording, animation, and more. 

Types of Explainer Videos

There are a few different types of explainer videos. The most common type is the animated explainer video, a short, animated video that explains a product or service. Animated explainer videos are often fun and engaging. They can be a great way to introduce new customers to your company or product.

Another type of explainer video is the live-action explainer video. This type of video uses real people instead of animation. It can be a great way to show off your products or services in a more realistic way. 

Finally, there is the whiteboard explainer video. This type of video uses a whiteboard to explain a product or service. It can be a great way to educate your audience about your product or service. Whiteboard explainer videos are often simple and easy to understand.

Benefits of Explainer Videos

There are many benefits of explainer videos, which include:

  • They explain a complicated concept in a short amount of time. Using visuals and graphics, explainer videos can help break down complex ideas and make them easier to understand.
  • They engage viewers and keep their attention focused on the video.
  • Explainer videos can also promote and market a business or organization. By sharing explainer videos online, businesses and organizations can reach a wider audience and increase brand awareness.

 

In conclusion, a great way of getting awareness and understanding about any service or goods is through explainer videos. These short, informative clips are perfect for breaking down complicated topics so that people can easily understand what you offer them with just one viewing!

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