What Should Be Included in a Business Video?

Luke Robinette
What Should Be Included in a Business Video

A well-crafted business video can be a powerful marketing tool. With the rise in video marketing, it’s no surprise that 86% of professionals use this medium to promote their brand! And it is a trend that is growing. In the year 2016, video marketing was a relatively new concept. However, the number of businesses using video as a marketing tool has grown by 41%. 

There are many reasons why having a professionally created video is vital to creating an impactful and memorable first impression. It can introduce potential customers to your products or services, showcase your company’s ethos and values, and build trust with your audience. 

What should be included in your business video to make it as effective as possible? Here are five essential elements you need to know. 

1. A Compelling Hook

The first few seconds of your business video are critical. You need to grab your viewers’ attention immediately and give them a reason to keep watching. One way to do this is to start with a powerful visual that sets the scene for what’s to come. Another way to create a strong hook is to begin with an interesting statistic or fact related to your industry. Whatever you do, make sure your opening packs a punch.

2. A Clear Message

Once you have your viewers’ attention, it’s essential to maintain it by communicating a clear message throughout the duration of the video. What do you want your viewers to know or understand by the end? Keep this message in mind as you determine what content to include and how to structure your video.

3. Engaging Content

Including engaging content that keeps your viewers entertained and engaged is paramount. This could take the form of customer testimonials, behind-the-scenes footage, or even a humorous tale related to your industry. Whatever form it takes, engage your viewers’ senses and emotions to keep them coming back for more.

4. A Call to Action

What do you want your viewers to do after watching your business video? It may be subscribing to your email list or following you on social media. Whatever it is, make sure you include a call-to-action (CTA) at the end of your video so that viewers know how they can stay connected with your brand.  

5. A Strong Conclusion

Like any good story, your business video needs a robust conclusion that ties everything together and leaves viewers with a positive impression of your brand. Thank them for watching, and let them know how they can get in touch if they have any questions or would like to learn more about what you do. Then, end on a high note with some visually appealing footage or imagery that will stay with viewers long after they’ve finished watching.  

Create a Positive First Impression 

These elements will create an effective marketing tool that will help grow your brand and reach new customers. Consider hiring a professional video production company to ensure your video is high quality and effectively communicates your message. With their expertise and knowledge, they can help you create a video that looks great and drives results.

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