Why Videos Quickly Engage Audiences and Increase Conversion Rates

Luke Robinette

Video marketing is one of the best ways to promote your brand, grow your customer base, and increase conversions online. Not only is video the best way to generate audience engagement, but it’s also an excellent way of boosting your overall revenue. By working with a professional video production company, you can ensure that your video is high-quality and turns out to be a valuable asset, but why is video marketing so effective? And how can you use videos to boost engagement?

This article will go over why you should use videos in your online marketing campaigns; we’ll also look at the benefits of video advertising and explain how videos can help you get more conversions. 

The Benefits of Video Advertising

As mentioned, using video in your marketing materials and advertising campaigns is possibly the best way to grow your audience and generate more conversions online. There are also a number of other benefits you’ll enjoy when using high-quality professional videos to promote your brand. So, let’s go over some of the advantages that video offers both large and small companies. 

People share videos online

One of the biggest advantages of using videos is that people are much more likely to share an interesting video than a text advertisement. Social sharing is one of the most important factors in online marketing, and anything you can do to increase the likelihood of your ads being shared will make a big difference in the amount of engagement your marketing campaigns receive from your target audience. Therefore, by leveraging the power of video, companies can promote their brand to a much wider audience, which ultimately leads to more conversions. 

Videos generate traffic to your website

The main objective with any online marketing campaign is to acquire new customers, but you can only do that if people actually visit your website. There are a few different ways that videos generate traffic. The first way is by direct advertising, meaning that people click a link embedded within the video that takes them directly to your website’s sales funnel. But the second way videos help generate traffic is by boosting your search ranking on Google. By tagging videos with industry-specific keywords, you can generate more organic traffic to your site, which in turn, leads to more conversions. 

Video ads are more interesting

People these days tend to have relatively short attention spans. This is no doubt because of the sheer number of ads that people are bombarded with each day. It’s very difficult to capture someone’s attention with a text ad. On the other hand, videos do a much better job of capturing your audience’s attention. The trick is to capture people’s attention so that they become interested and then immediately encourage them to visit your website to learn more. The biggest companies in the world all use video marketing for this exact reason: because it works. 

Video advertising can boost sales

Of course, the main reason to invest in professional videos is so that you can gain more customers and earn more money. Videos have been proven to be an effective tool for boosting sales, and this is why so many companies include video marketing as part of their broader marketing strategy. Text and image-based ads, such as banner ads, can also work to some extent, but neither of them have the same reach or impact that a well-crafted video ad campaign can generate. In fact, large companies such as eBay and Amazon have conducted studies showing that customers are up to 35% more likely to purchase a product after watching a video ad.  

Videos can convey a lot of information

One of the main benefits of using videos in your online advertising campaigns is that you can communicate a huge amount of information to your audience in a relatively short amount of time. People generally don’t like reading large amounts of text, especially if it’s an advertisement. Can you imagine if television commercials were text-based? Of course not! It simply wouldn’t work. 

 

So, if you need to explain what your product or service is, what it can do for people, what sort of promotional deals you’re offering, and everything else about your company, then a video will almost certainly be the best way to communicate this information. Odds are you could explain all of that in about 30-seconds with a video, but it would likely be a 10-minute read if you were to try and explain all of the same information via text. 

Videos are the only ads that go viral

Every marketer is always trying to find a way to make their campaign go viral, meaning that it’s shared by thousands or even millions of people. The truth is that only videos have the potential to go viral. Think about it for a minute. Have you ever heard of a viral blog post? Or a viral banner ad? They don’t exist. Sure, you can have a successful blog post that draws in a ton of traffic, and you can have a particularly high-performing banner ad that attracts many customers to your website, but neither of these has the potential of being shared by millions of people in the same way that a viral video can. 

Take Your Company to the Next Level with Video Marketing

The truth is that today’s world is largely digital, and companies are making more money than ever before with online marketing, but the industry is highly competitive, and so to ensure that you get your slice of the pie, you need to leverage the power of video. By working with a professional production company, you can create powerful marketing videos that can not only boost engagement and increase conversions but also have the potential of going viral, which can dramatically accelerate your company’s growth in a very short amount of time. Simply put, video marketing is the best way to promote your brand, gain new customers, and generate revenue.  

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